2025 end of year by Sadé Llerraf
As 2025 comes to a close, I’m taking time to look back and wow, what a year it’s been. It’s been full of incredible milestones, unexpected challenges, deep personal growth, and moments I’ll never forget.
This Year’s Business Milestones
This year has seen the brand grow in ways I never imagined. Some of our biggest wins include:
✨Being chosen as a finalist for the Great British Entrepreneur Awards — an honour that truly reminded me how far I’ve come and how much potential still lies ahead
Launching on TikTok Shop — connecting with new customers in a fun, dynamic way
Building partnerships with Debenhams, The Range, and Amazon — having our products featured within big retailers is still something I have to pinch myself over
Reaching new audiences, expanding our product range, and continuing to tell stories through every piece we design
These wins weren’t by luck they came from hard work, late nights, and a commitment to showing up even when things felt uncertain.
Personal Growth: Understanding My ADHD
One of the most important discoveries this year was learning that I have ADHD.
For years, I pushed through frustration, overwhelm, and burnout not understanding why certain things felt so much harder for me than they seemed to be for others. This understanding has been a huge turning point.
It’s helped me develop new routines, set boundaries, and work in a way that suits my brain. I’m not perfect, but I’m learning how to honour my energy, focus, and creativity in a more aligned way.
Turning Pain Into Purpose
2025 wasn’t without its hard moments. I’ve faced huge personal challenges and changes that tested me emotionally, mentally, and spiritually. But rather than let them break me, I chose to rechannel that pain into purpose.
I poured myself into my business, creating from a place of authenticity and resilience. And I’m proud of how I’ve navigated both the highs and the lows.
What I’m Looking Forward to in 2026
While 2026 may bring its own set of challenges — especially on a personal level — I’m entering the new year with:
A stronger sense of self
New creative ideas in the works
Plans to expand into new platforms and partnerships
More storytelling — through blogs, content, and community-building
A focus on impact — not just sales
And most of all, I’m looking forward to building deeper connections — with customers, creatives, and collaborators who share the same passion and purpose.
Thank You
To every single person who’s supported me this year whether you made a purchase, sent an encouraging message, or simply followed along thank you.
I’m so grateful for the relationships I’ve built this year both personally and within business. They’ve kept me going, grounded me, and reminded me why I started all this in the first place.
Here’s to 2026: a year of intention, creativity, and becoming even more of who I’m meant to be.
With love and gratitude,
Sade
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